Web Design Leeds

Your Facebook ads may not be broken just because leads dropped this week. Facebook performance naturally moves around. You can have a brilliant week followed by a poor one, and that does not automatically mean the advert, targeting or campaign has suddenly stopped working. The worst thing you can do is panic too quickly. When leads drop, businesses often want to change the advert immediately. But changing it can push the campaign back into learning, meaning Facebook has to start figuring things out again. Sometimes the ad is tired, and sometimes it isn’t. Frequency can be one clue, but seeing an advert six, seven or eight times does not automatically prove it has gone stale. In some cases, repeated exposure is exactly what makes someone finally choose you. If your Facebook ads are producing inconsistent results and you are not sure whether to leave them alone or make changes, book a free 15-minute call with me. https://daniellatto.co.uk/fbads/ #FacebookAds #MetaAds #DigitalMark...