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Why you keep stopping

Perfection is costing you. One of the biggest differences I see in businesses that generate leads consistently is that they actually keep showing up. They put the content out, keep the ads moving and stay in front of people instead of disappearing for weeks at a time. The difficult bit is staying consistent. Organic content takes time and effort, and the reach is limited. Paid advertising gives you more control over who sees you, but you still need to monitor it, refresh the ads and keep improving what is working. Then perfection gets in the way. This isn’t quite my style.  That doesn’t sound exactly like me.  I don’t love that video.  Fine. But if every small disagreement means nothing gets published, you are putting the brakes on your own marketing. There is no perfect piece of content. Put it out, see what works, improve what does and stop doing what doesn’t. Consistency is the bit that compounds. If you want help building a marketing system that keeps your ...

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